Commercial clarity before visual execution.
Audience, positioning and perception are translated into a useful creative direction.
Brand identity and packaging designer in Madrid
Strategy givesthe work direction.Craft makesit memorable
I am Alexandra Storubleva, a graphic designer with a marketing background. I create distinctive visual systems that help brands communicate clearly, earn attention and grow.
Marketingmeets
design
1.Marketing-led design
Product, audience and positioning guide the visual direction.
2.Connected brand systems
Identity and packaging are designed to work as one coherent world.
3.Production-ready detail
Artwork, print preparation and implementation are built into the process.
4.Clear collaboration
Direct communication, defined stages and decisions that can be explained.
Approach
Design is
a business
tool, not
decoration
My goal is to create a visual system that helps the brand sell, develop and stay coherent.
Alexandra Storubleva
Every project begins with the product, the audience and the position the brand needs to own. That strategic foundation shapes the composition, typography, colour and visual language instead of leaving the work to personal taste.
The objective is not one isolated logo or attractive pack. It is a scalable visual system that makes the brand easier to understand, remember and use across every relevant touchpoint.
From thinking to production
Insight becomes
a system ready
for the real world
Alexandra's portfolio documents a process that moves from audience and positioning research to visual metaphor, packaging development, print-ready artwork and production guidance. The sequence keeps creative decisions connected to the business objective and the practical requirements of the final format.
- 01.Understand
Clarify the product, audience, market, ambition and project constraints.
- 02.Define
Build the strategic direction, visual metaphor and design principles.
- 03.Design
Create identity, packaging hierarchy, typography, colour and applications.
- 04.Deliver
Prepare production files and recommend materials or finishing where relevant.
Capabilities
Marketing foundation.
Design craft.
Production discipline
A visual language that can grow with the brand.
Logo systems, typography, colour and applications are designed as one connected toolkit.
Distinctive packs prepared for implementation.
Composition, hierarchy, dielines, artwork and production considerations are developed together.
See the product before manufacture.
Cinema 4D visuals support decisions, presentations, websites and product launches.
Tools used with purpose
Software supports the idea and the production need. It never replaces the thinking.
ADOBE IllustratorIdentity, vector craft, dielines and artwork
ADOBE InDesignGuidelines, catalogues and editorial systems
ADOBE PhotoshopImage work, composition and presentation
Cinema 4DPackaging, product and pre-production visualization
CanvaPractical templates for client teams
MidjourneyVisual exploration when it adds genuine value
How I work
Clear communication.
Accountable delivery
- Responsibility and respect for agreed deadlines
- An organized stage-by-stage process with clear deliverables
- Design decisions grounded in strategy rather than taste alone
- Attention to detail and production requirements
- Flexibility to adapt the system to the real business need
Selected portfolio
Strategy
made visible
Explore identity and packaging directions developed across cosmetics, hospitality and retail-facing brands.
Selected Portfolio ProjectKeullin
Research-led packaging, structural cartons and tactile visual details.
Portfolio ProjectLavnder café
Identity, color, signage and takeaway touchpoints in one calm system.
Selected Portfolio ProjectGREENERY
A flexible identity system designed for physical and printed touchpoints.