Discover
Align on the business, product, audience, category, markets, constraints and decision process.
Output: Discovery summary, information gaps and agreed success criteria.
What makes the first stage productive
Incomplete information is normal. What matters is identifying it early and assigning an owner rather than hiding assumptions inside the design.
- Core business and audience context
- Product list and priorities
- Current brand assets
- Competitor or shelf references
- Dielines and supplier information
- Draft copy and mandatory content
- Markets and languages
- Budget, launch date and approvers
FAQ
Frequently asked questions
How long does a project take?
Timing depends on scope, feedback speed and supplier readiness. A focused project may take weeks; a multi-format range can require several staged months.
How are revisions handled?
Each proposal states included feedback rounds and the point at which additional scope is estimated.
Can other specialists join the project?
Yes. Copywriters, photographers, illustrators, regulatory advisors, printers and engineers can collaborate with clear roles.
What causes delays most often?
Late copy, missing dielines, dispersed feedback, unconfirmed decision-makers and supplier changes are common causes.
