01 · Cost factors
The number of “pretty front panels” does not define the fee.
A project may involve research, range architecture, dieline development, adaptations, print preparation, supplier coordination and 3D renders. Investment should reflect the complexity and risk being resolved.
StrategyPositioning, competition, audience and hierarchy.
FormatsCarton, label, pouch, bottle, wrap or a combination.
RangeProduct count, variants and differentiation rules.
ProductionDielines, inks, finishes, proofing and final artwork.
VisualizationRenders, range compositions and launch assets.
TimingTeam availability, suppliers and genuine urgency.
02 · Scope levels
Three common ways to structure the engagement.
Focused pack
One format or product with visual direction and a defined final file.
Range system
Several SKUs or formats with architecture and adaptation rules.
Complete launch
Identity, packaging, production, 3D and presentation assets.
No invented rates: the website does not publish an unconfirmed generic fee. Each estimate is based on the actual brief and deliverables.
03 · Scope estimator
Identify the kind of project before requesting a proposal.
Indicative scopeFocused packaging project
This frames the conversation; it is not an automated quote.
Request an exact estimate04 · For an accurate estimate
Share the context that changes the scope.
- Product, market and intended launch date
- Number of SKUs and physical formats
- Existing dielines or need to develop them
- Legal and technical copy approved by the client
- Need for photography, illustration or 3D renders
- Printer or manufacturer details, when already selected